Online Marketing Pains: Restaurant Edition

If I were running a restaurant (or several) there's one thing that I know for sure would be true.  The following words would immediately annoy me: Facebook - Mobile Strategy – Social Media They may even bring rise to the subconscious feeling of concern that I’ve been fighting back for some time now. (I’m sorry [...]

By | July 27th, 2016|Search Engines - SEO|0 Comments

Avoiding Online Marketing Mistakes

In days gone by, marketing took place in a very physical way. Ads were placed on billboards or handed out to potential customers. Today, we look at the world of marketing entirely differently because of the internet, search and social media. Online marketing has been on the rise ever since the first banner ads appeared awkwardly [...]

By | May 6th, 2016|Social Media|0 Comments

Optimize Twitter and All Your Dreams Will Come True!

I hope I got your attention Napoleoooon!  Twitter is still a great form of marketing, but you need to optimize Twitter campaigns to have any chance of success. 5 years ago, marketers could create a tweet about their products, services or events and let it fly. People would follow, click to pages, like and retweet [...]

By | March 31st, 2016|Social Media|0 Comments

Build Instagram Followers with These 11 Tips

Anyone can create ten tips to build Instagram followers, but we put together ELEVEN. Why? Because its one better than ten! Anyone remember this hilarious scene from movie This is Spinal Tap? Instagram is full of untapped potential for businesses. Going into 2016, Instagram eclipsed 400 million active users.  Businesses that can build Instagram followers [...]

By | March 1st, 2016|Social Media|0 Comments

Spice Up Your Online Advertising

Taking advantage of online advertising will allow your business to obtain quality website traffic.  Even better, you can PRECISELY target your audience. In other words, you can deliver your marketing messages to the right customers. Implementing digital advertisements correctly can help you successfully grow your online presence and increase profits. However, it's easy to run out [...]

By | February 15th, 2016|Social Media|0 Comments

6 Proven Ways for Your Business to Get More out of Facebook

Facebook has famously been written off by marketers and pundits more than a few times since its launch in 2004. The rumors, of course, don’t reflect the reality. Facebook marketing delivers your message to an ever-growing audience, and gives businesses an ever-evolving array of tools to use to reach that audience. The fact is, Facebook [...]

By | February 3rd, 2016|Social Media|0 Comments

Social Media Marketing Not Working? Try these Brilliant Tips!

Twitter, Facebook and other social media platforms have become a crucial part of any business. That also means that there is a ton of competition for eyeballs. How can you set yourself apart? Check out these tips to up your Social Media marketing game. Bypass the landing page The time between clicking on an ad and scrolling [...]

By | January 26th, 2016|Social Media|0 Comments

Content Marketing and Storytelling: Employing Old Story Elements to Make it Personal

Content marketing continues to evolve in exciting ways, and there isn't any better evolution to the process than using storytelling. With science showing us that classic story methods bring empathy, universal understanding, and emotional response, you can see why so many companies now turn to the concept. As customers become more scrutinizing about the companies [...]

By | January 19th, 2016|Social Media|0 Comments

Using Social Media for Your Business

By now most businesses know that social media is a useful marketing tool. However, many business owners still don't know how to use social media to effectively promote their products or services. When I ask clients about their social media strategy I often find that they just create an account continuously post links to their products.  Then wonder [...]

By | January 4th, 2016|Social Media|0 Comments

Repurpose: Squeeze More Value Out of your Content

A lot of businesses make one crucial mistake with their social media: They create a piece of content then post the same content to every social channel at the same time. With so many other tasks to juggle, posting content too often becomes a time consuming annoyance. It's easier to just create the content, post [...]

By | October 6th, 2015|Social Media|0 Comments

New Google Search Algorithm Will Change Your Mobile-Friendly Rating

  Surfing the web on a mobile device can be an ugly experience. While interstitial ads on a desktop browser are just annoying, interstitial ads on mobile device have the ability to close your browser and open an app install page in your phone or tablet’s app store. Instead of the displaying content normally, interstitial ads [...]

By | September 14th, 2015|Search Engines - SEO|0 Comments

Simple Facebook Posting Strategies

There is no shortage of people to market to on Facebook. Recently more than 1 billion people logged into the popular social networking site in one day! This said, if your business or brand is trying to get noticed on Facebook, it helps to have some marketing strategies.  It's easy to get lost in the sea [...]

By | September 2nd, 2015|Social Media|0 Comments

Social Media Posting: Automate or Don’t Automate?

Never automate social media posting!! Never!! If you've read much about social media automation, you've probably heard that before.   I follow a lot of the social media experts so I listen to their podcasts, watch videos and read articles. It's part of staying informed and learning new techniques. Everything changes so fast with social.  [...]

By | July 9th, 2015|Social Media|0 Comments

Get Your WordPress Site Mobile Friendly for Google

Last fall Google started hinting that they would change their algorithm so that mobile friendly sites would rank better.  We realized that we had some older sites with outdated themes, so we took on the task of upgrading our sites.  We made sure to use updated, responsive themes on our sites and finally got around to [...]

By | March 30th, 2015|Search Engines - SEO|0 Comments

With Social Media, Followers Matter but the Key is Reach

When it comes to actually measuring results of social media campaigns, we like to focus on reach.  Yes, followers matter and your message matters.  Yes, your product marketing, brand, copy all play a part in selling the product or service.  However, these are all separate marketing strategies that exist whether you engage in social media [...]

By | February 14th, 2015|Social Media|0 Comments

Even Small Businesses can Find Value in Twitter

When it comes to social media, there is no better medium for MOST small businesses than Twitter. Another way to say this is that the majority of businesses or organizations can find great value in Twitter and even those that aren't ideal for Twitter will still find enough value to make it worth the time [...]

By | January 7th, 2015|Social Media|2 Comments

Thoughts on the Recent Google Penguin 3.0 Update

Google has updated the Penguin algorithm recently.  The update started on October 17th and according to Google's John Mueller the update is still slowly rolling out and has been for weeks.  Many search engine specialists wonder if they are testing,  refreshing data or simply delaying the real update.  Unfortunately, Google really isn't transparent about updates. [...]

By | November 6th, 2014|Search Engines - SEO|0 Comments

Recovery From Google Penguin

Google constantly changes the way sites rank. However, in the past few years, Google implemented a new kind of algorithm known as Penguin. This algorithm analyzes a sites links and finds links that they consider to be poor quality. If you have too many of these links your site gets penalized and you therefore lose [...]

By | September 8th, 2014|Search Engines - SEO|0 Comments

The Right Type of SEO is Even More Important Today

A lot of people that work in SEO find it offensive when people say SEO doesn't work anymore.  This is a topic that comes up almost weekly in the SEO circles.  The problem exists because so many different types of search optimization services get lumped into the SEO acronym. So when someone asks if SEO [...]

By | August 20th, 2014|Search Engines - SEO|1 Comment

Only One Way to Approach Link Building

It's funny how things come full circle. After getting some online training and learning how to build web sites in the late 1990's, we built our first web site. We were niche resume writers and IT Recruiters. Our site got traffic and we sold enough services that Dave and I both made a nice income. [...]

By | July 30th, 2014|Search Engines - SEO|0 Comments