Social Media:
The Journey of a Thousand Followers Begins With A Single Reach Out
In the land of social media and web marketing the same holds true for your business marketing as what did ten years ago. Kind of. Instead of reaching out to mass numbers of groups of people at once, now you’re after mass numbers of individual people all at once. Conventional marketing is overcooked, commercials are too frequent, and hidden pitches are embedded in our favorite outlets. People rely on the opinions of people today. Popularity among people wins today.
When you’re ready to connect with people here is the simple formula:
Follow and friend other people like yourself. Follow and friend potential speakers for you and/or your business. These are people that you expect will like what you do, like what you have to say, and need what you’re offering. The best ones are the people that share and re-tweet a lot but are not boring, fake or talk too much.
Start by following 1,000 people one by one. Then make it 1,500 people. Follow people that follow you. Be active in your network, but not over-active. Once you reach your goal of 1,000 followers you can begin to weed out the most obnoxious people you’re following and get rid of them. If you give an honest effort your follower numbers will increase naturally from there.
Honestly, that’s it. This can be done in a matter of weeks. Some have done it in days, but keep in mind the faster you add the faster you can shrink. In the end quality matters.