model customer survey form marketing

Crafting a Customer Avatar Using Model Customer Survey Form

Personally knowing your model customer or crafting a customer avatar is among the most critical steps in preparing to market your product or service. Business owners are quick to identify and describe their perfect customer. This exercise dives a little ...
converting facebook customers

How to Convert Facebook Followers Into Customers

If you have a Facebook page for your business, you have all the tools to build a strong community. Regardless of whether you’re yet to hit 100 followers or nearing a total in the hundreds of thousands, these are the ...
facebook ad types in 2017

Which Facebook Ad Types are Best For Your Business?

Facebook makes it super easy to signup and start advertising your business. But making the right marketing choices once you get started? Not so much. If you’re struggling to make the most of Facebook advertising for your business, don’t worry, ...

How Do Search Engines Rank Websites?

Updated 3-25-2019 Every search engine uses a different formula, which is why the results will be different between Google, Yahoo, Bing, Ask.com and other search engines. These formulas, known as algorithms, are constantly changing as the search engines strive to ...
online marketing business restaurants

Online Marketing Pains: Restaurant Edition

If I were running a restaurant (or several) there's one thing that I know for sure would be true.  The following words would immediately annoy me: Facebook - Mobile Strategy – Social Media They may even bring rise to the ...
avoid online marketing mistakes

Avoiding Online Marketing Mistakes

In days gone by, marketing took place in a very physical way. Ads were placed on billboards or handed out to potential customers. Today, we look at the world of marketing entirely differently because of the internet, search and social media. ...
optimize twitter marketing

Optimize Twitter and All Your Dreams Will Come True!

I hope I got your attention Napoleoooon!  Twitter is still a great form of marketing, but you need to optimize Twitter campaigns to have any chance of success. 5 years ago, marketers could create a tweet about their products, services ...

Build Instagram Followers with These 11 Tips

Anyone can create ten tips to build Instagram followers, but we put together ELEVEN. Why? Because its one better than ten! Anyone remember this hilarious scene from movie This is Spinal Tap? Instagram is full of untapped potential for businesses. ...