storytelling content marketing

Content Marketing and Storytelling: Employing Old Story Elements to Make it Personal

Content marketing continues to evolve in exciting ways, and there isn't any better evolution to the process than using storytelling. With science showing us that classic story methods bring empathy, universal understanding, and emotional response, you can see why so ...
social media for business

Using Social Media for Your Business

By now most businesses know that social media is a useful marketing tool. However, many business owners still don't know how to use social media to effectively promote their products or services. When I ask clients about their social media strategy I ...
repurpose your best content

Repurpose: Squeeze More Value Out of your Content

A lot of businesses make one crucial mistake with their social media: They create a piece of content then post the same content to every social channel at the same time. With so many other tasks to juggle, posting content ...
google mobile rankings interstitial ads

New Google Search Algorithm Will Change Your Mobile-Friendly Rating

  Surfing the web on a mobile device can be an ugly experience. While interstitial ads on a desktop browser are just annoying, interstitial ads on mobile device have the ability to close your browser and open an app install page ...
simple facebook posting strategies

Simple Facebook Posting Strategies

There is no shortage of people to market to on Facebook. Recently more than 1 billion people logged into the popular social networking site in one day! This said, if your business or brand is trying to get noticed on Facebook, ...
social media automation

Social Media Posting: Automate or Don’t Automate?

Never automate social media posting!! Never!! If you've read much about social media automation, you've probably heard that before.   I follow a lot of the social media experts so I listen to their podcasts, watch videos and read articles. ...

Get Your WordPress Site Mobile Friendly for Google

Last fall Google started hinting that they would change their algorithm so that mobile friendly sites would rank better.  We realized that we had some older sites with outdated themes, so we took on the task of upgrading our sites.  We ...

With Social Media, Followers Matter but the Key is Reach

When it comes to actually measuring results of social media campaigns, we like to focus on reach.  Yes, followers matter and your message matters.  Yes, your product marketing, brand, copy all play a part in selling the product or service.  ...