social media automation

Social Media Posting: Automate or Don’t Automate?

Never automate social media posting!! Never!! If you've read much about social media automation, you've probably heard that before.   I follow a lot of the social media experts so I listen to their podcasts, watch videos and read articles. ...

Get Your WordPress Site Mobile Friendly for Google

Last fall Google started hinting that they would change their algorithm so that mobile friendly sites would rank better.  We realized that we had some older sites with outdated themes, so we took on the task of upgrading our sites.  We ...

With Social Media, Followers Matter but the Key is Reach

When it comes to actually measuring results of social media campaigns, we like to focus on reach.  Yes, followers matter and your message matters.  Yes, your product marketing, brand, copy all play a part in selling the product or service.  ...

Even Small Businesses can Find Value in Twitter

When it comes to social media, there is no better medium for MOST small businesses than Twitter. Another way to say this is that the majority of businesses or organizations can find great value in Twitter and even those that ...
penguin thoughts

Thoughts on the Recent Google Penguin 3.0 Update

Google has updated the Penguin algorithm recently.  The update started on October 17th and according to Google's John Mueller the update is still slowly rolling out and has been for weeks.  Many search engine specialists wonder if they are testing, ...
google penguin recovery

Recovery From Google Penguin

Google constantly changes the way sites rank. However, in the past few years, Google implemented a new kind of algorithm known as Penguin. This algorithm analyzes a sites links and finds links that they consider to be poor quality. If ...

The Right Type of SEO is Even More Important Today

A lot of people that work in SEO find it offensive when people say SEO doesn't work anymore.  This is a topic that comes up almost weekly in the SEO circles.  The problem exists because so many different types of ...
approach to link building

Only One Way to Approach Link Building

It's funny how things come full circle. After getting some online training and learning how to build web sites in the late 1990's, we built our first web site. We were niche resume writers and IT Recruiters. Our site got ...