It’s tempting to rely heavily on social media for all of your creative marketing in 2018 since its direct, simple, and everyone else seems to be doing it. Not so fast. Don’t throw all your eggs into one basket! If your socials aren’t moving the needle like you’d like them to, maybe it’s time to … Read more
Facebook makes it super easy to signup and start advertising your business. But making the right marketing choices once you get started? Not so much. If you’re struggling to make the most of Facebook advertising for your business, don’t worry, you’re not alone. In fact, 62% of small business owners say their Facebook Ads miss … Read more
I hope I got your attention Napoleoooon! Twitter is still a great form of marketing, but you need to optimize Twitter campaigns to have any chance of success. 5 years ago, marketers could create a tweet about their products, services or events and let it fly. People would follow, click to pages, like and retweet … Read more
Anyone can create ten tips to build Instagram followers, but we put together ELEVEN. Why? Because its one better than ten! Anyone remember this hilarious scene from movie This is Spinal Tap? Instagram is full of untapped potential for businesses. Going into 2016, Instagram eclipsed 400 million active users. Businesses that can build Instagram followers … Read more
Taking advantage of online advertising will allow your business to obtain quality website traffic. Even better, you can PRECISELY target your audience. In other words, you can deliver your marketing messages to the right customers. Implementing digital advertisements correctly can help you successfully grow your online presence and increase profits. However, it’s easy to run out … Read more
Facebook has famously been written off by marketers and pundits more than a few times since its launch in 2004. The rumors, of course, don’t reflect the reality. Facebook marketing delivers your message to an ever-growing audience, and gives businesses an ever-evolving array of tools to use to reach that audience. The fact is, Facebook … Read more
Twitter, Facebook and other social media platforms have become a crucial part of any business. That also means that there is a ton of competition for eyeballs. How can you set yourself apart? Check out these tips to up your Social Media marketing game. Bypass the landing page The time between clicking on an ad and scrolling … Read more
Content marketing continues to evolve in exciting ways, and there isn’t any better evolution to the process than using storytelling. With science showing us that classic story methods bring empathy, universal understanding, and emotional response, you can see why so many companies now turn to the concept. As customers become more scrutinizing about the companies … Read more
By now most businesses know that social media is a useful marketing tool. However, many business owners still don’t know how to use social media to effectively promote their products or services. When I ask clients about their social media strategy I often find that they just create an account continuously post links to their products. Then wonder … Read more
A lot of businesses make one crucial mistake with their social media: They create a piece of content then post the same content to every social channel at the same time. With so many other tasks to juggle, posting content too often becomes a time consuming annoyance. It’s easier to just create the content, post … Read more
Missing or incorrect online business listings will keep your business from being found by customers. Accurate listings are necessary to rank in Google, Voice Search and Maps. Use the free Sonic Local tool to find out how your business appears to customers.
(Sonic Local is owned by Sourceline Media)